SmartClick™

The key to our successes is our proprietary, nine-variable, SmartClick™ technology. While any company can buy Internet advertising placements, Spotlight is the only one with this unique system that sets us apart. SmartClick™ enables us to target traffic streams based on desired consumer responses. The four variables we start with include identifying which keywords, placements, positions and ad text will result in the best performing actions.

A typical campaign will start with 500 – 1,000 keywords, 200 text variations and dynamically altering position. Once a campaign begins, we then target the other five metric variables, including click-through-rate, time-on-site by keyword, click-to-action ratio, and two more essential components that we do no disclose as they are reserved Intellectual Property. Our system then automatically redistributes the advertising budget to put higher emphasis on the elements of the variables that result in the best response. While our SmartClick™ engines analyze every campaign 144 times per day, our team of analysts then use that data to continuously test new initiatives.