Our Process
The key to our successes is our proprietary, nine-variable, SmartClick™ technology. While any company can buy Internet advertising placements, Spotlight is the only one with this unique system that sets us apart. SmartClick™ enables us to target traffic streams based on desired consumer responses. The four variables we start with include identifying which keywords, placements, positions and ad text will result in the best performing actions... Read more about our SmartClick™technology
Our goal is simple:
To maximize our clients’ value by efficiently turning your advertising dollars into new customers.
To best execute that goal, we employ years of experience that truly shines a Spotlight on your business.
Step 1 - The Budget
You give us a monthly advertising budget and ideal geographic target area for your business and we take care of everything else.
Step 2 - Key words and Ads
Initially, we target anywhere from 300 to
thousands of relevant key search and content terms to your business goals. We then write unique advertisements to match each of the selected targeted terms.
Step 3 - Analysis
Next, we distribute the budget according to the most efficient and effective patterns that we identify for your specific business and track the responses to each of those terms and patterns.
We further perform detailed analysis of all related data, including click-through percentages, relative values, conversion rates, etc.
Step 4 - Refinement
We repeat step 2 and 3 daily for the duration of your campaign from that point forward.
