Internet Marketing Myths

It's Too Expensive: The only type of company for which this would be too expensive is one that has not allotted any marketing money for their growth. A good example of such is a business where the value per customer is low and they business does not expect repeat business. This company would likely not be able to justify even a modest marketing budget. Having said this, Spotlight services are by far the best available advertising medium for optimum return on investment for any business that does any type of advertising.

I Should Just Do It Myself: Just as any customer is focused on their field of specialization, we too are entirely and expertly focused on ours. It is because of our dedication to excellence in the field of paid placement Internet advertising that we consistently offer the best value compared to of our competition. We have yet to encounter any individual who is able to provide similar results with their own efforts. Recall the Detroit Plastic Surgeon for which we provided twice the results for one-third of his original budget.  At the end of the day, you have nothing to lose.

I Need More “Fancy” Tracking: We offer real-time tracking of all web activity related to our marketing efforts. We will also provide market share and term concentration analysis on a monthly or quarterly basis for any customer who requests such. Each month we will send you charts and graphs of your statistics such as daily traffic levels, time of day tracking, and more. A customer can request 800-number tracking, but there is additional cost associated with the number.

It's Too Complicated: The Internet is new for many of us, but consider the following for clarification about what we do as compared with older and more familiar advertising methods: Our Internet services are what radio and television advertising providers would be offering if they could say the following: “We will make your ad audible and/or visible to your target audience at the very time that they are looking for your services" – basically, they would need to be able to play ads for the specific portion of their listening and/or viewing audience in accordance with what that audience is hoping to purchase at that very time. This is actually what we offer - ultimate quality leads in real-time. This is the very most targeted and fluid source of advertising available anywhere.